Watch a commercial with a celebrity in it and feel like they are relatable. The iPhone commercial acting like they can’t afford an upgrade or the carvana commercial with Dax Shepard and his wife waiting till the best time to sell their car like they can’t afford like they 10 cars. Just give me a Joe Shmow and I still probably want buy it. Maybe it’s just me but I I usually don’t buy stuff because somebody famous endorses it.