Check out how many retweets and likes he is getting. He became a "meme" for the double stacking Big Macs. Barstool and other fan accounts with marge followings used his pic.
That is a great response from him on that tweet. There's so many people on twitter, usually sports writers who think they are being revolutionary and defending the players with the "NCAA making millions off of me" type stuff. Funny how you never really see players or former players actually say that stuff, because they know how good they have it as a college athlete. Plus they love their sport.