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YOUR BALANCE
Interesting read on Jim Koch and the craft beer movement
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Interesting read on Jim Koch and the craft beer movement


Jan 6, 2015, 10:27 AM

Tony Magee of Lagunitas Brewing Company sounds like a fantastic man to work for. If I ever see one of their beers in the store and it is reasonably priced (not $18.99 a six pack) I will buy it out of principle. I see a similar future for the marijuana industry.



http://www.bostonmagazine.com/restaurants/article/2015/01/05/jim-koch-sam-adams-beer/

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Lagunitas SUCKS


Jan 6, 2015, 10:36 AM

is PHENOMENAL.

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Good read...


Jan 6, 2015, 10:37 AM

I don't know for sure, but I'm guessing he's not the only craft brew that got "big" awhile ago and is starting to slip because it's not cool anymore? I remember when people used to order Blue Moon, Sierra Nevada, and New Belgium beers regularly...I just don't really see it that much anymore

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I still order/buy SN Pale Ale / Torpedo


Jan 6, 2015, 10:43 AM

and NB Ranger/Rampant



never did like Blue Moon doe

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Blue Moon is Miller/Coors isn't it?***


Jan 6, 2015, 10:43 AM



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don't know don't care***


Jan 6, 2015, 10:45 AM



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I think it is. It is still my go to beer if a place doesn't


Jan 6, 2015, 10:52 AM [ in reply to Blue Moon is Miller/Coors isn't it?*** ]

have a legit craft beer list. I have yet to find a Sam Adams or Sierra Nevada I really enjoyed.

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I cannot think of a Sierra Nevada I haven't liked or at


Jan 6, 2015, 10:55 AM

least enjoyed. Sam Adams mix packs always have a few in there that I like. There was a Cherry Bock that I remember liking alot.

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I grabbed a Sam Adams 6er of 3 diff types of IPA's


Jan 6, 2015, 11:01 AM

the other day...was surprisingly pleased, wood buy again

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Latitude 48 was one of them? I think I remember it being


Jan 6, 2015, 11:03 AM

good.

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yeah...


Jan 6, 2015, 11:09 AM

And Whitewater IPA, which I think I liked the best...


and the Double Agent IPL, which I'd put 3rd out of the 3, but still good


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Not possible! It's macro-produced swill!


Jan 6, 2015, 12:09 PM [ in reply to Latitude 48 was one of them? I think I remember it being ]

:)

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It really isn't though.***


Jan 6, 2015, 12:12 PM



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Sam Adams Rebel IPA isn't bad.


Jan 6, 2015, 1:23 PM [ in reply to I think it is. It is still my go to beer if a place doesn't ]

For Sierra Nevada, I really enjoy Bigfoot, but it's almost 500 calories a bottle, seasonal and relatively expensive, so I don't enjoy it often. The Celebration Ale is good, too. The IPA and Torpedo have been OK, but mildly disappointing, probably because they were hyped up so much by others who enjoy them.

Same thing for Fat Tire and Sweetwater 420 (Although NB Ranger IPA and Sweetwater's IPA I do enjoy).

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When we drink, we get drunk.
When we get drunk, we fall asleep.
When we fall asleep, we commit no sin.
When we commit no sin, we go to heaven.
So, let's all get drunk, and go to heaven!


If the key demographic driving the trend is, in fact,


Jan 6, 2015, 10:55 AM [ in reply to Good read... ]

the 20-27 year olds as they say, I can see this somewhat dying out as these people get a little older and realize $20 six packs make no sense. I also contend many of these people also strive to be as uppity as possible in most every aspect of their lives, and this is just another facet of that.

That being said, I do understand how some people genuinely have a love of beer, and like a nice variety. Pot is similar in this. However, I don't think those are the people driving the surge in sales. Frat boys filling up a growler of Hippyslumber Wutang Facetious IPA Tan Ale to be cool, despite it tasting like dog sheet are the people doing that.

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The surge in sales and price increases are due to people


Jan 6, 2015, 10:58 AM

wanting to get their hands on the really small batch popular beers and stores breaking up six packs and selling individual bottles. Honestly, Hopslam is great, but I will never pay for 3 beers out of a six pack again. Hop, Drop, & Roll is just as good and brewed in Charlotte. Sculpin is great too, and there are lots of others.


Dat Sexual Chocolate though...mmmm mmmmm mmmmm

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Sculpin is asspensive doe***


Jan 6, 2015, 11:08 AM



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still less than Hopslam...butt yeah, it is pricey.***


Jan 6, 2015, 11:13 AM



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Yea, but Hopslam is a one-off, limited thing


Jan 6, 2015, 11:18 AM

I'm sure people wouldn't care for it as much if they made it widely available.

Sculpin is one of my favorite beers, but I still gag when I see it's $14.99 for a six pack at the store. I bought a six pack the other day with a few other things, the cashier forgot to ring that one up. I felt like I won the lottery

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Now that I've had Hopslam, it's not a white whale to chase


Jan 6, 2015, 11:24 AM [ in reply to The surge in sales and price increases are due to people ]

anymore and with that, the fun of acquiring it is gone. You're correct in the fact that there are those beers just as good with similar flavor profiles (or better) that are readily available. That said, Three Floyds Zombie Dust is one of those white whales that I've been able to get only two bottles of, and will continue to chase because it IS that good. But for the most part, the taste of those rare bottles rarely outweighs the fun in chasing the rare bottles it seems.

With that in mind, I did receive a bottle of Balcones Baby Blue whiskey via USPS last night from an unnamed source. This is another white whale I've been chasing for a while, and an interesting backstory can be found here:

http://www.nytimes.com/2014/12/28/business/how-dreams-and-money-didnt-mix-at-a-texas-distillery.html?smprod=nytcore-iphone&smid=nytcore-iphone-share&_r=1

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Trade you a Carling Black Label for one of those Zombie Dust


Jan 6, 2015, 11:33 AM

please. I'll throw in an 18pk of Natty Ice to sweeten the deal.

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Maybe you can reconstitute one from my urine.


Jan 6, 2015, 11:50 AM

If you're good with all that science stuff, I mean.

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#UPPITY***


Jan 6, 2015, 12:23 PM



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WHERE ARE YOU GETTING THE BLACK LABEL???


Jan 6, 2015, 11:52 AM [ in reply to Trade you a Carling Black Label for one of those Zombie Dust ]

You can't just buy it everywhere, which must mean its friggin' awesome.

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I've got a guy who can get me things that I want.***


Jan 6, 2015, 12:02 PM



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Sugar Daddy?


Jan 6, 2015, 12:05 PM

NICE.

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yes.***


Jan 6, 2015, 12:06 PM



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BTW, saw this article yesterday about craft brews...


Jan 6, 2015, 10:39 AM

Thought it was interesting, the Cliffs is that there are so many breweries now that they are running out of names for breweries and beer types

http://www.npr.org/blogs/thesalt/2015/01/05/369445171/craft-brewers-are-running-out-of-names-and-into-legal-spats

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I've always thought that Sam Adams was kind of middle of the


Jan 6, 2015, 10:52 AM

road beer. Nothing special, but certainly not a bad beer. I've tried a number of their beers, especially when I've been in Boston on business trips and the locals are pushing it on you. When all is said and done, Rebel is about the only one I've found worth buying personally, but I am anxious to try their Rebel Rouser. I've never done the brewery tour there, but when my family was up there for the BC game this year, everyone raved about how much fun it was and Joonyer did bring me one of the SA Barrel Room Collection brews available only at the brewery. Haven't cracked it yet, but I hope it's a really good one.

I think when all is said and done, SA has become the corporate giant that they were trying NOT to be when they started, and I think we're probably seeing only the first shots fired across their bow. They're a much easier target for the really small craft brewers to attack and make some marketing noise for themselves than a corporate mega-giant with unlimited resources like Anheuser-Busch. For those of us with no investment in the brewery, it's actually part of the fun of being a craft beer follower to watch this end of the business unfold.

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loved their tour


Jan 6, 2015, 11:10 AM

you missed out

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Cat on a tin roof, dogs in a pile,
Nothin' left to do but smile, smile, smile!!!!


I got a six of the Brown Shugga the other day.


Jan 6, 2015, 11:01 AM

Nobody told me it was 10% abv. Yowsa.

Lagunitas has become my go-to IPA the past few months.

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No mention of IPA in the post


Jan 6, 2015, 11:04 AM

do NOT recommend

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I have to rant.


Jan 6, 2015, 12:01 PM

I'm not sure where the new American obsession with overly bitter West Coast IPA's came from, but I'm guessing it's pretty closely aligned with a hispterish hop fetish from the 21-27 crowd. A lot of young beer drinkers overtly attempt to differentiate themselves from "swill drinkers" by purchasing the bitterest, hoppiest beer on earth.

By the bye, craft brewery snobbery notwithstanding, Boston Beer Company still makes good beer, even if it's not exciting and trendy anymore.

Again, just don't get the fascination with being "cutting edge." Beer is beer, and good beer is good beer. I went to the beer exchange the other day and sampled that beer brewed with Agave, chilis, and actual freaking scorpions (scorpions for godssake), and while it was good, I couldn't help but feel that the impetus has moved on from making good beer, to making exotic beer or trendy beer.

Beer isn't technology, at least not how I see it. I don't upgrade my beer every two years like I do my smartphone. We can agree to disagree, of course, this is entirely subjective. Jim is a billionaire, so I don't feel bad for him, but in my opinion the fascination with drinking a beer with an IBU of 200, or drinking a sour brewed with Madagascar termite thorax smacks of desperate faux-connoisseurship.

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BAM!***


Jan 6, 2015, 12:03 PM



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Re: BAM!***


Jan 6, 2015, 12:05 PM



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Unknown Brewing Escorpion en Fuego? I've had it and it was


Jan 6, 2015, 12:05 PM [ in reply to I have to rant. ]

not one I could drink alot of. Good, but would cause heartburn.


Why the hate for people who like new and different things? I mean, experimentation leads to advancements and sometimes, the buttonhole....nomsayin?

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Not hatin.'


Jan 6, 2015, 12:07 PM

Yes, it was Unknown's. And yes, it was good.

I'm not entirely dismissing exotic beverages or ingredients. There is a place for that. But I think the industry is close to officially "jumping the shark," so to speak, and being driven entirely by a semi-hipster fascination with what is the most novel or bitterest or darkest or sourest.

The only superlative that should matter is "best."

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best is subjective. I enjoy really hoppy beers. I also


Jan 6, 2015, 12:11 PM

enjoy really dark stouts with high alcohol content. I'm happy that they all push each other to create something newer and better. Sticking with the same thing leads to a bunch of old farts talking about how Charleston used to be so much better before everybody moved there from Ohio while sipping Carling Black Label.

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Newer doesn't = better.


Jan 6, 2015, 12:13 PM

That's sort of what I'm driving at, here.

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Nevermind.***


Jan 6, 2015, 12:16 PM



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Dood.


Jan 6, 2015, 12:18 PM

If you like hoppy beers, nothing wrong with that. Seriously. And there isn't anything wrong with a niche market for exotic beers made from effing scorpions.

But when you have legitimately good brewers/beers like Sam Adams getting scoffed at because it's not "cutting edge" (like one of my idiot Buddybook friends just posted), it just really wreaks of snobbery.

And I think whoever posted this above is right... at some point, the driving force of the market change, the 21-27 year olds, are going to have kids, pinch pennies, and realize that it's not exactly practical to spend $20 on a six pack of beer when legitimately good beer is affordable for less than half that.

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Don't get all worked up, I agree with you on those points.


Jan 6, 2015, 12:24 PM

$20 for a sixer is high, especially if you are binge drinking. My beer budget is probably less than alot of people's here, but that is because in my 30's I have quit binge drinking except the occasional exception. And I usually don't drink during the week. Therefore, a $15 six pack might last me 2-3 nights of casual drinking. One cannot afford to binge-drink like I did in my early 20s on a high-gravity beer palate. But seriously, this argument is dumb.

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yeah...I'd get a 24 of Miller Lite and drink 8-10 on a work


Jan 6, 2015, 12:27 PM

night easily.


like Peenr said, a 6er of what I get these days (have yet to spend $15 on one tho...) will last me 2, poss 3 (work) nights

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I have one really good (or hope that it will be) beer with


Jan 6, 2015, 12:37 PM

dinner every night, this I buy a lot of singles so I can try as many different things as I can. I'll have a couple of really good beers on a weekend. And for those occasions when it's going to be an all day affair, like football tailgate, I will crush a case of Schlitz.

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A case of malt liquor is hard core.


Jan 6, 2015, 1:48 PM

You go.

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And....I didn't even mention the fact that I usually


Jan 6, 2015, 2:15 PM

shoot it or snort it.

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I'm telling you man, it's people just trying to be uppity***


Jan 6, 2015, 12:09 PM [ in reply to I have to rant. ]



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I'm sure there are some, fo sho....***


Jan 6, 2015, 12:18 PM



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Basically, if you don't drink Natty Lite by the gallon, you


Jan 6, 2015, 12:19 PM

are an UPPITY SUMBISH AND YOU CAN LICK MY GRUNDLE AND OR DRINK A CARLING BLACK LABEL BECAUSE THEY TASTE THE SAME*






*According to sources

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Reverse this, and it is the exact attitude of many beer


Jan 6, 2015, 12:24 PM

snobs. That is the root of the hate for a lot of you yuppie little hipsters.

"OMG, is that a BUD LIGHT?!? Howwww ummm, regular LOL...Here peon, try a real beer, this is a Turpentine Laxitative Meer Cat IPA, it's sooo delish!!"

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"you?" lulz***


Jan 6, 2015, 12:25 PM



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WHY DON'T YOU GO BACK TO YOUR MANSION


Jan 6, 2015, 12:30 PM

AND YOUR RUNNING WATER.

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You, them, they, whatever...Your beer posts do hint of


Jan 6, 2015, 12:31 PM [ in reply to "you?" lulz*** ]

snobbery, however.

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snob....yeah. Hipster....ABSOLFUCKINGLUTELY


Jan 6, 2015, 12:42 PM

#GreenrHavingABeerWithFrans



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Not gonna lie, I love that tattoo. Placement is perfect***


Jan 6, 2015, 12:47 PM



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Whoa, Whoa, WHOA. Hold it right there.


Jan 6, 2015, 12:40 PM [ in reply to Reverse this, and it is the exact attitude of many beer ]

Bud Light actually IS a horrible tasting equine-urine based beverage, so your comparison does not hold water.

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It's certainly nothing to write home about, but it's no


Jan 6, 2015, 12:46 PM

worse than some of the more expensive "exotic" beers. My main gripe would be with hipster bartenders who look at me like I killed their puppy when I order a Coors Light. This has only happened to me in cities.

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Cities?


Jan 6, 2015, 2:17 PM

Like Ciudad Juarez, Kabul, Moscow, and Caracas?

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More like Iva, Latta, Dillon, etc.***


Jan 6, 2015, 2:26 PM



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You're lucky to leave those cities alive.***


Jan 6, 2015, 2:33 PM



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Wait, I thought hipsters drank Pabst. I'm so confused...***


Jan 6, 2015, 12:40 PM [ in reply to Reverse this, and it is the exact attitude of many beer ]



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not per Lakebum & Unintelligible User***


Jan 6, 2015, 12:43 PM



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No, I think I've said hipsters drink Pabst.


Jan 6, 2015, 1:03 PM

And it sucks. But they've moved on now, apparently--once they started growing long beards and wearing flannel.

Lakebum is right; beer drinking hipsters have definitely become a "look at me and how cool and pretentious I am 'cause I'm drinking an 1200 calorie, will hold a spoon in the middle straight up, 12 oz HOCKENSPOCKENSPIELGARTEN!"

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I like IPAs, west coast, east coast, whatever..don't care


Jan 6, 2015, 12:17 PM [ in reply to I have to rant. ]

i like them because I like them. I thought it was a phase, but that was 2.5 years ago.

I don't like stouts and porters, sours, gose blech...coffee this, oatmeal that...I'd say those are just as trendy, no?


and yes tdrake, I like saisons....close 2nd to IPAs as a whole, and plenty of individual saisons that i like more than plenty of individual IPAs



But I get your point '81. I see your 'agree to disagree' disclaimer, and I do. I WISH I was still happy w/ a 24 of [whatever lite beer] like I used to always get, but they do nothing for me anymore. I'm kinda jealous of people who still like them, actually. It'd be a lot easier (and mothrafvckin cheaper) in most situations...

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"liking" light beer has nothing to do with it


Jan 6, 2015, 12:56 PM

Light beer is just something you drink when you know you're going to be drinking for a long time and you don't want to die. It's like if you were stranded on an island with only broccoli to eat. You wouldn't suddenly love broccoli, but you'd eat it.

I guess what I find interesting is that the bitter taste of hoppy beers is a very acquired taste, while the malty, roasty beers are something I think most people would like even if no alcohol was involved. A lot of people like chocolate and coffee when they're not in beers, but they still don't like coffee stouts or chocolate stouts. However, they don't like bitter tastes, but they like them in beers. Maybe it's a "refreshing" vs. "heavy" thing?


Message was edited by: camcgee®


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This is just common sense, I thought.


Jan 6, 2015, 1:20 PM

I know of exactly zero people who would say, about anything other than beer, "Yeah, ya know I really like intensely bitter things."

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as my 6 year old daughter would say


Jan 6, 2015, 1:24 PM

"you don't have my tastebuds"


or maybe your TAS2R38 is cray cray

http://www.npr.org/blogs/thesalt/2014/10/01/352771618/from-kale-to-pale-ale-a-love-of-bitter-may-be-in-your-genes

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My kids say that too. It's super cute and funny.


Jan 6, 2015, 1:28 PM

I then say "shut up and eat it". Followed by "Stop talking". Followed by "EAT!" Every. Gottam. Meal.

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I'd say ARE YOU ME


Jan 6, 2015, 1:32 PM

but I don't even wanna pretend that I've got a ginger beard...that's where I draw the line



BTW, BiL & SiL gave us this book for Cripmas



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I had an ex that had a cat that sometimes would stop eating


Jan 6, 2015, 1:38 PM

I told the ex to quit feeding the little ####. It will eat when its gets hungry enough.

Seems like that would work with parenting,too.

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it does.


Jan 6, 2015, 1:40 PM

the wife doesn't allow it to get that far.



however, they eat great when it's just me and them

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They've learned***


Jan 6, 2015, 1:42 PM



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truthy post is truthy


Jan 6, 2015, 1:45 PM

i've all but given up fighting it.

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HOLY #### THIS IS A GAME CHANGER


Jan 6, 2015, 1:42 PM [ in reply to I'd say ARE YOU ME ]

https://www.youtube.com/watch?v=D0Vou9-Z0Is

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Interesting...


Jan 6, 2015, 2:13 PM [ in reply to as my 6 year old daughter would say ]

Kale always seemed to me like another one of those "acquired tastes," and mostly acquired to be healthy. It's why most kids hate a lot of veggies.

I suppose you could argue that liking bitter beers is a sign or a more mature palate, or something, whereas folks like myself and Tigerdon are still in the "nummy" phase that every four year old is in.


Message was edited by: camcgee®


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Well, to be completely honest


Jan 6, 2015, 2:16 PM

i really only read enough of that to C&P that receptor name.

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The last thing I want when its 95 degrees out and I've


Jan 6, 2015, 1:31 PM [ in reply to "liking" light beer has nothing to do with it ]

been outside cutting the grass is a lukewarm glass of some beer that is thicker than motor oil and drinks like a meal.

But 1 or more of some of that crappy light beer everyone here says they hate will hit the spot.

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I'm beginning to wonder if lifestyle difference is the


Jan 6, 2015, 1:37 PM

driving divider here.

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Perhaps. I've said it before about drinking beer in a boat.


Jan 6, 2015, 1:46 PM

The LAST thing I'd want bouncing around the harbor would be some $5/can (or worse, bottle) of thick,hoppy, bitter beer. It'd be a complete waste of beer and money.

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this is where Sierra Nevada Pale Ale comes in***


Jan 6, 2015, 1:56 PM



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Now in Cans....***


Jan 6, 2015, 1:56 PM



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publix here must've gotten a tainted shipment or something


Jan 6, 2015, 2:04 PM

I returned 3 of 5 12ers I bought between sept and nov

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you can return stuff to the grocery store? Why did you


Jan 6, 2015, 2:06 PM

bring it back? No questions axed?

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it was nasty... all of them had an Aug 'born on' date


Jan 6, 2015, 2:10 PM

bad batch, or who knows....undrinkable


one of the times, SheGUAR forgot to grab the remaining to-be-returned 11/12 nasty ones on a publix run (she was reprimanded, and dealt with accordingly)...she grabbed a 'replacement', and THAT one was nasty too...so I went and returned both of them (minus 2 cans) at the same time


no ##### were given by publix about returning them.

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Alcoholic vs. not an alcoholic?


Jan 6, 2015, 2:18 PM [ in reply to I'm beginning to wonder if lifestyle difference is the ]

;)

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Boaters vs non-boaters


Jan 6, 2015, 2:32 PM

It never fails, every time someone comes down to the lake with craft beer, they end up drinking my "mass produced swill".

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non ghey vs ghey***


Jan 6, 2015, 2:34 PM [ in reply to Alcoholic vs. not an alcoholic? ]



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YES!!!! SO MUCH THIS!


Jan 6, 2015, 12:50 PM [ in reply to I have to rant. ]

I love you for this, Tigerdon. So, so, so much. I think a lot of it comes from the fact that some of the people who get into brewing are just the kind of cutting-edge hipsters you're referring to. They always want to experiment, when they'd be better off doing research into old recipes and traditional ways of doing things.

That, and IPAs are just trendy right now. I guess those, and sours seem to be what my beer making friends tell me are the biggest things.

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so, since YOU don't particularly like it (which is fine)


Jan 6, 2015, 1:02 PM

the only other explanation for IPAs' recent growth in popularity MUST be because it's 'the trendy beer'

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Probably the only reason for it's growth since it is so


Jan 6, 2015, 1:04 PM

vile and repulsive.

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I don't even know why I drink it....


Jan 6, 2015, 1:05 PM

oh yeah...too be cool

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Oh come on.


Jan 6, 2015, 1:51 PM

Everything in this thread is true in a GENERAL sense. Of course not all Western IPA drinkers or hop-lovers are just wannabe snobs. Of course.

But if you think there aren't a bunch of people picking up the 2000 IBU PlinyTheYoungerAnchorBaby50PoundsHops IPAEXTREME because they're snobs, or at bare minimum feigning a knowledge of beer, you're kidding yourself.

That's not a real beer, btw. Yet.

http://www.npr.org/blogs/thesalt/2015/01/05/369445171/craft-brewers-are-running-out-of-names-and-into-legal-spats

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of course...I said I agreed to an extent


Jan 6, 2015, 1:55 PM

I THINK I said that, anyway...

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Not what I was saying, but it is trendy***


Jan 6, 2015, 1:11 PM [ in reply to so, since YOU don't particularly like it (which is fine) ]



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the snark would imply otherwise***


Jan 6, 2015, 1:13 PM



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Didn't mean to come off snarky


Jan 6, 2015, 2:16 PM

I don't think there's anything wrong with liking stuff that's trendy, but obviously the folks that drive the trends by producing more of a certain kind of beer are going to have an influence over what people like. That was my only point: I think a big part of the popularity of bitter is that it's trendy among brewers.

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I just like saying 'snark'


Jan 6, 2015, 2:18 PM

SheGUAR hates IPAs...so maybe I've subconsciously decided, as a method of beer stock preservation, to adopt a liking of something she doesn't....

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"Ya know, India pale ales are a lot like gay marriage..."***


Jan 6, 2015, 1:17 PM [ in reply to YES!!!! SO MUCH THIS! ]



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They all suck?***


Jan 6, 2015, 2:48 PM



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good in the can?***


Jan 6, 2015, 3:01 PM [ in reply to "Ya know, India pale ales are a lot like gay marriage..."*** ]



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I've never really gotten into craft beers.


Jan 6, 2015, 3:15 PM

And there are plenty here in the Baltimore area, and they are shopped hard by the bars...Flying Dog, Heavy Seas, Clipper City are all close by. But Baltimore is still a pretty blue collar city, so no foul look is given when ordering a lower priced, "regular" beer.

For me, it is Bitburger or Stella if I'm going to be sippin during the week; when its time to focus and get the drank on for a weekend, bring me that 30 pack of Natty Boh Friday after work and it will be gone by Sunday midday.

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Heavy Seas Loose Cannon is oen of my go to beers.


Jan 6, 2015, 3:22 PM

Just thought you'd want to know that.

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