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Just make up your minds
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Just make up your minds


Oct 26, 2022, 1:10 PM

University of South Carolina sunsets use of 'UofSC'

The University of South Carolina announced Wednesday it will retain its iconic tree-and-gates as the official academic logo and will introduce a new USC spirit mark.

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The university will also sunset the use of "UofSC" adopted in 2019.

"The actions announced today reflect our commitment to enhancing our iconic brand," President Michael Amiridis said. "In my short time back at the university, alumni and other stakeholders have told me how important it is to return the USC name back to the institution. We are initiating that change today."

The brand update will take effect on Jan. 4, with some changes taking place immediately.

While the tree-and-gates will serve as the university's official academic logo, the new spirit mark will provide versatility in promoting the university in non-academic settings. The block-letter USC spirit mark embraces the university's unrivaled spirit and includes 1801, the year of its founding.

Athletics logos, including the "Block C," are not impacted.

"The Board of Trustees strongly supports this action," Chairman Thad Westbrook said. "Our alumni and stakeholders have overwhelmingly stated their strong desire to return to the USC name and the USC tradition. We are excited about this change."

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