The article basically talks about how much teams actually earn from the game. Copy and paste of Clemson mention below.
"For last year's game, Louisville received $85,845, which fits a team that went to the Orange Bowl last season and the Sugar Bowl in 2006. Clemson got the exact same amount: $85,845. It's been to a bowl in each of the last eight seasons. That was under the terms of the previous agreement, which gave schools an 8.5 percent cut of NCAA Football's sales. The new proposal is 7.0 percent, probably reflecting the uncertainty of the litigation and a series whose sales and critical acceptance have plateaued."